Sprite needed a simple tweet celebrating Vince Staples' birthday. So, naturally, we decided to make it as complicated as possible with a scrappy video shot in the agency kitchen and a fake Twitter profile populated with 21 tweets.
It started with a birthday song from @Sprite.
That led to @vincestaaaaples – our homage to the greatest rapper alive.
The client liked it. So, we doubled down and created an Instagram version that night.